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Excluded Holidays and Recommended Workflow Send Times

What days are considered "holidays" when you choose to Exclude Holidays on a workflow?

When the "Exclude Holidays" box is checked on a given workflow, Reach will not send on the following days:

  • New Year's Day
  • Martin Luther King, Jr. Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Veterans Day
  • Thanksgiving
  • Christmas Day

Below are the recommended restrictions based on workflows typically found in a standard journey map:

Content Type Recommended Send Times
Pre-IE Welcome or Intake Contents No restrictions
Net Promoter(R) Surveys Weekdays only, Exclude Holidays
Google/Facebook Review Requests No restrictions, Exclude Holidays
Dropped Patient Intervention Weekdays only, Exclude Holidays
Reactivation #1-7 Weekdays only, Exclude Holidays
Educational Content No restrictions
Happy Birthday No restrictions
Reactivation Sign Up Confirmation  No restrictions
Reactivation Conversion Prompts #1-2 Weekdays only, Exclude Holidays
New Appointment Sign Up Confirmation No restrictions
New Appointment Conversion Prompts #1-2
Weekdays only, Exclude Holidays
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