Create a Blog Post

Blog posts are relevant articles, infographics, and posts gathered from other websites to share directly with your patients. A snippet of the selected content is customized and polished by Reach and will appear within the body of the email. When the patient opens the blog post to read more, they will be directed to a white-labeled version of that content, meaning that it appears to come directly from your clinic, without advertisements or other logos. The white-labeled content does have a link to the original poster and contains all proper citations. You may find occasions to use this type of content with leads.

Let’s create a blog post.

  1. Start by selecting Content from the Campaigns drop-down.                                                                       
  2. Select Create Content, and click Blog Post.                                   
  3. Name the blog post and add a Description. This information will not be seen by the patient or lead.
  4. Next, paste in the URL of the item you want to link.
  5. Then, select your Primary Notification method. At this time, we only recommend email messages for Blog Post content types.
  6. You can add an optional Secondary Notification method (not recommended). At this time, we don’t believe secondary notifications are valuable for blog post content types.  
  7. Lastly, you can choose how often an individual can receive this message using Send Rules. The default is once per year. Click here to learn more about Send Rules.
  8. Click Save Content. This will allow you to preview your message.

Email Notification Options

These are our recommendations for crafting a blog post email:

Subject Line

This is a great place to include dynamic variables.

From Name

This field defaults to the primary treatment facility for patients and the preferred facility for leads if left blank.This is pulled from the Facility Name as it appears in the Setting section. Please note: if a lead has not designated a preferred facility, this field will default to the company’s name and brand information, as written in the Company settings.

You can override a default by typing in alternate data and/or including dynamic variables. A great example is using the {{primary_therapist}} dynamic variable to make the content appear to be sent to the patient directly from their therapist. The following example should only be used for messages to patients as these dynamic variables won’t populate correctly for leads.

Reply To Address

This defaults to the facility-specific email address for patients and leads. If no facility is included in the contact record, this will fall back to the company’s main email address.(This is pulled from the Company Email field in the Setting section).                                       

Email Message

Complete the body of the email, this will appear before the scrubbed content from the article you’ve included. Remember, including dynamic variables can help personalize your message. Want to include images or videos? Check out these instructions.  

You can click and drag the arrow in the lower corner to expand the window and view all text without needing to scroll.

Call to Action Button

You can update the Call to Action button text, which defaults to Read More. When the patient clicks this button, they’ll be directed to the full article text, which appears on a page branded with your clinic information. That page will also contain a link to the original article.    

Text Message Notification Options

We don’t recommend using Text Messages with this content type. If you would like to do so, you should follow the best practices we’ve explained here.

  1. Use the Variable drop-down to include dynamic variables.
  2. Links included will be automatically shortened. You can see this in the preview.

In-App Notification Options

We are still working on developing the right approach and best practice around using In-App messaging. Because users must have downloaded the Strivehub App, and must have allowed notifications from the app, the instances where this notification type would be used are rare.

Detail Page

Once saved, you’ll be navigated to the details page for this particular blog. Here you can find stats around the content’s performance for the selected date range.

Stats

These stats are the aggregate of all workflows that use this piece of content. Once this blog is associated with a workflow, we recommend tracking statistics from that workflow details page. You’ll be able to gain a better understanding of individual workflow performance.

  • Reach: the number of unique contacts who have received an email from workflows that use this blog post.
  • Open %: the percentage of recipients who have opened (or viewed) emails that belong to this campaign. Formula: emails opened divided by total emails sent. You will not have an Open % for text messages.
  • Click-To-Open Rate: the percentage of recipients who click on a link in this content after receiving it out of those who have opened the message. Formula: total clicks divided by number of opened emails. You will not have a Click-To-Open rate for text messages.
  • Unsubscribe %: percentage of recipients who unsubscribed from the email list as receiving one content belonging to a workflow within the campaign. Formula: number of contacts that have unsubscribed divided by total contacts  who were sent the content.      

Details

The Details section contains information on

  • The type of content
  • Which active workflows the content is associated with
  • The designated send rules

You can also preview the content for both primary and secondary (if included) send options.

The email preview allows you to see the email exactly as it will appear to the patient. If you want to test your links, right click on the link and choose Open link in new tab. From there, you can open the link as you normally would. This ensures that the link content doesn’t mask your email in the preview window. Please note that any dynamic variables used will contain placeholder data.    

Recipients

This section displays all patients who received this post. You can see how the patient has interacted with the content, including whether they’ve opened it, clicked a call to action, or unsubscribed.

Send Content

This section allows you to send this blog post to a patient directly without setting up a workflow. Use the search bar to locate and select the patient. Click Send as Email. Note: you cannot send content directly to a lead.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us